About us

Imagine a world where communication in healthcare is seamless, empowering your organization to connect with patients, members, an and customers effectively while seeing remarkable productivity gains. Cinch Health unlocks the hidden potential within your team.





Our Commitment

Effective healthcare communications play a pivotal role in ensuring the smooth functioning of the industry and the well-being of patients. In a complex ecosystem where multiple stakeholders are involved, precise and accurate communication is essential for seamless coordination, efficient operations, and maintaining trust. 

Healthcare communications encompass a wide range of interactions, from conveying critical information to patients and their families to facilitating collaboration among healthcare professionals. Clear and concise messaging, empathetic patient education, and streamlined information exchange contribute to a positive healthcare experience, fostering trust and empowering individuals to make informed decisions about their health. 

Getting healthcare communications right is crucial for creating a supportive and reliable healthcare environment, enabling better collaboration, and ultimately leading to improved patient satisfaction and engagement.




Our Approach

Generating professional, accurate, and engaging healthcare communications requires a thoughtful and meticulous process to effectively convey information and connect with diverse audiences.

We start with developing concise and jargon-free messages, written for low literacy levels to make messages comprehensible to all. Complex medical terms and technical language are translated into easily understandable terms, ensuring clarity and avoiding confusion.  We leverage only verified sources, such as the CDC, CMS, AMA, and ADA for any health-related content.

Healthcare communication should be empathetic and sensitive to the emotions and experiences of the target audience, so we guide to incorporate who your audience is, their perspective, concerns, and needs helps in crafting compassionate and supportive messages that foster trust and engagement.

Finally, we make utilizing various communication channels, such as websites, social media, print materials, videos, and interactive platforms, easy by creating channel-specific content according to best practices in the field.




Our Leadership

With a decade of experience working within payer, provider, and digital health organizations, Nicole brings a wealth of knowledge to the table. Her deep immersion in the healthcare industry has provided her with a comprehensive understanding of its complexities and challenges. Through her work in these diverse settings, she has witnessed firsthand the critical role that communication plays in bridging gaps, enhancing patient experiences, and improving outcomes.

However, it is Nicole's exceptional command over communications and marketing that truly sets her apart, a common thread in her 20+ year career. Holding a graduate degree in Communications from The Johns Hopkins University, she has honed her skills and expertise in this field. Her academic research has covered a wide range of crucial topics focused on digital behavior, such as behavior change theory, search engine behavior, online privacy and personalization strategy, and usability and persuasion.

This unique combination of healthcare experience and a deep understanding of communications makes Nicole the perfect candidate to lead an AI-driven healthcare communications company. With her visionary mindset and an unwavering commitment to transforming the industry, she founded Cinch Health—a groundbreaking intelligent healthcare communications platform. Under Nicole's leadership as CEO and founder, Cinch Health is changing the way organizations interact and communicate, one conversation at a time.



"AI-driven communication revolutionizes the way your organization operates, enabling you to deliver top-notch education, alerts, updates–any communication effectively and efficiently," shares Nicole.